-Business Result & User Growth: Own the revenue and user growth target. Lead and implement strategies to drive acquisition, retention, and conversion with consumer obsession and innovation.
-Cross-Functional Team Activation: Build relationships and partnerships across Site Merchandising, Channel Marketing, Performance Marketing, Membership, Merchandising, Digital Product, Digital Ops, Consumer Service, Business Analytics, Business Planning, Finance to effectively and efficiently deliver high impact priorities;
-Growth Model: Oversee development, maintenance and socialization of the User Growth Model; build business levers against each KPI from the growth model, launch initiatives, define operational models, set right priorities to achieve busines and user growth target
-Commercial & User Growth Hacking: Lead new out-of-the-box experiments to pilot and scale campaigns that drive user growth and direct revenue impact.
-Read & React: Lead weekly business read-out from on-site performance / user/ product lens and run live ops against the business target. Proactively monitor analytics to improve all metrics at the funnel and reiterate quickly
-Data-Driven Decisions: Identify gaps, develop hypotheses, and execute in-depth analyses with the support from Business Analytics team to translate data into actionable insights and make fast decisions.
-Local Digital Experience: Optimize digital product experience by partnering with product team in delivering the best-in-class digital app that Chinese consumers love
-4+ years of experience in e-Commerce, Product Management, Growth, Digital Marketing in a consumer-facing technology company and proven track record in delivering business result and user growth
-Ability to lead initiatives involving cross-functional teams, manage stakeholders, and excel in the face of ambiguity and with a strong Enterprise mindset
-Experience with hands-on development, operations, management, and optimization of large-scale user acquisition/retention/conversion campaigns (not agency managed)
-Exceptional analytical skills and the ability to promptly establish priorities and communicate expectations; experience with modeling, multivariate testing, and statistics
-Comprehensive understanding of China’s digital and retail market landscape, both through a technology and competitor lens
-A hacker’s type mentality full of curiosity and creativity.
Key Behaviors for Success in the Role:
-Outcomes and Results-Focused
-Strong Bias for Action
-Ability to navigate complex organization and Influence at all levels
-Positive attitude, tenacity and high energy to tackle new, challenges and ambiguous problems
-Ability to oscillate between high level strategy and in-depth analyses to inform execution
-Ability to learn quickly, be resourceful and build relationships with new partners and teams across Brand, Inc.
-Clear and direct written and verbal communication in both Chinese and English