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Location: Shanghai
Salary: salary negotiable

Company Overview

Our client is an European top leading company providing high-end equipment and premium technology solution .

Job Description

• Marketing Intelligence
- Working with other team members, plan, conduct and/or analyze Market, Customer, Competitor, and Business intelligence in support of the marketing and business development plan
- Identify new players, products and services launched into the marketplace on an ongoing basis.
- Summarize, document, and present relevant information
• Marketing Strategy Development
- Based on the analysis result of the marketing intelligence develop compelling marketing strategy to be implemented in the GTM action plan.
- Define market segmentation, target profiles and companies, describe customer needs, identify solution value proposition
- Document and communicate the strategy in clearly and well organized manner to facilitate understanding and shared ownership
• Marketing Campaign Planning
- Develops and maintain Fashion and Apparel segment operational plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
- For each market segment and strategies identified create a documented action plan with specific targets,