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As a Brand Manager for the global publishing team, you will report to the Manager, Brand Management and lead global publishing projects for the brand.
You will lead teams of creatives, producers, designers, agency partners, and teams to create and deploy industry-leading campaigns for brand globally.
Your work will help shape global fan perception of the brand and ensure that our publishing work complements the product in creating an amazing player experience for our players. You will work closely with product teams to ensure player experiences and marketing plans that deeply resonate with core audiences and build on the around-game experience. You will work with the creative, communication, and regional publishing teams in developing brand strategy, campaign planning, campaign management and creative stewardship. You will partner closely with regional publishing teams to drive shared outcomes for brand globally.
Oversee the global performance of the brand through overseeing multiple campaigns
Partner with product leads to create global product marketing strategy and execute plans for brand to achieve the best outcomes for players that align to product goals
Develop global brand and comms strategy for the brand
Lead the creation of high-quality global content and campaigns
Partner with the communications and social media teams to provide evergreen content programs
Partner with insights on research programs and provide analysis that guides global publishing planning
Manage brand marketing budgets for owned campaigns, partnering with production to delivering projects on time, and on budget
3+ years experience in games brand management and marketing
Experience in mobile games global marketing and publishing operations.
Expertise in creating global campaigns and experience delivering 360 marketing programs
Experience partnering with international teams to build brands
Experience with communications across all forms of media
Experience leading agency partners in delivering successful results for your brand
Fluent in Chinese and English, and can drive collaboration across language and culture
Passion for mobile games and MOBA genre
Great understanding of mobile games players behavior and insight globally
Experience with global mobile games marketing and publishing
Deep knowledge of creative production process
Understanding of global gaming, mobile gaming and lifestyle marketing trends