- Lead market research projects to support beauty brands. Develop and direct the execution of market research strategies to support marketing plans. Translate market research data & analyses into strategy recommendations that drive growth.
- Lead Beauty Panel study. Responsible for planning, designing and initiating topics to drive innovation and business.
- Lead quarterly/annual review including category/consumer trends, competitor intelligence and brand performance with clear and tangible insights to drive action plan.
- Identifies and recommends research methodologies and preferred suppliers. Manages research agencies to ensure best practice methodoligies and optimal outputs achieved.
- Support other insights initiatives/cross brands study.
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