Location: Shanghai
Salary: 42000-560000CNY
Industry: Industrial
Function: Marketing

Company Overview

Global Leading Industrial Company

Job Description

• Develop and execute a comprehensive B2B channel strategy to increase market share and revenue.
• Identify and evaluate potential B2B partners and distributors, negotiating and establishing profitable partnerships.
• Formulate and implement channel pricing policies that align with the company's overall pricing strategy and business objectives.
• Collaborate with regional sales team and pricing team to ensure pricing consistency and compliance across all channels.
• Analyze market trends and competitor strategies to identify opportunities for growth and new product penetration.
• Drive new end-user acquisition through targeted marketing and sales initiatives in the B2B segment.
• Build and maintain strong relationships with B2B partners, providing support and guidance to enhance their performance.
• Monitor channel performance and provide regular reports on key metrics such as sales, market share, and new end-user acquisition.
• Stay updated on industry developments and best practices to continuously improve the B2B channel strategy.

• Bachelor's degree in business administration, marketing, or a related field.
• 8+ years of experience in B2B sales, channel management, or a related role.
• Proven success in developing and executing channel strategies to drive revenue growth.
• Excellent negotiation and relationship-building skills with the ability to develop and maintain strong partner relationships.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication skills, both written and verbal, with the ability to present complex ideas clearly and concisely.

Job reference: 22764

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