The company is a global well-known instruments company with production in China.

Responsibilities:
• Managing the overall results of food & pharma product line or business portfolio, including product road maps, product life cycle management, product P&L including revenue/pricing/profit etc.
• Responsible for market work during the product launch process, including market and industry information collection, customer demand analysis, product marketing, and customer experience analysis, driving product iteration development and business process improvement.
• Understanding overall market / customer needs and developing needs-based segmentation.
• Work closely with global product management team for product strategy and business development.
• Lead in strategic growth planning, identifying new growth opportunity and driving growth for targeted segments.
• Lead in marketing campaign building, communication and execution.
• Providing customer/sales product application support timely.
• Guide/support sales team with value-based product / application knowledge / sales tools such as product training material.
• Providing product training to internal/external sales/customers.
• Conducting VOC activities for new and renewed product projects, create and implement consistent processes to discover, gather, aggregate, and prioritize the values of specific customer needs.
• Actively network with sales team to understand customer needs, competitor activities and relevant market changes, to gain market intelligence and insights.