Location: Shanghai
Salary: 720000-960000CNY
Function: Marketing

Company Overview

知名游戏公司,具有较高的市场占有率。

Job Description

1.根据公司品牌的全球战略定位,制订及实施品牌发展规划和品牌运营方案;
2.建立及完善品牌管理制度,规定品牌管理与识别运用的规范和原则
3.建立品牌的行业价值及定位,并使之适应企业文化及发展需要
4.建立和维护行业相关媒体资源与大众传媒资源,监控并引导品牌的社会传播
5.推动及支持品牌体系团队管理及梯队建设
6.负责媒体库搭建、完善公司视觉体系、媒体关系维护,并根据公司需求,联络、整合各类媒体资源及传播资源;

Job reference: 19128

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