地区: 上海
薪资: salary negotiable
行业: 消费品
职能: 市场

职位描述

WHAT YOU WILL DO
• Drive rapid growth in brand awareness for XXX in China in creative and cost-efficient ways
• Guide the development and evolution of the XXX brand story across all touch points
• Create and evolve XXX marketing strategy, organic social media strategy, content and consumer engagement plans
• Work with the product development team to innovate on category-defining products
• Lead and manage a high performing, highly engaged China marketing team, including a team of Marketing Directors, Marketing Managers, and Marketing Analysts

WHAT YOU WILL NEED
• At least 7+ years marketing experience in category defining brands (does not have to be limited to cosmetics or skincare industry)
• Deep experience in creating buzz and ‘blowing brands (or people) up’ in China
• Deep understanding of consumer behavior and psychology in China
• Highly strategic and a gifted storyteller. You are a creatively minded and have experience in brand storytelling, social media
• Excellent leadership skills and prior experience in building out and managing successful teams
• Exceptional collaboration skills and a strong team player. You have the ability to build strong partnerships with cross-functional and global teams, as well as external agency partners that facilitate team success
• Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization

If you want to get more job opportunities, please reach out (如果你想了解更多的职位机会,请点击): https://www.rgf-professional.com.cn/zh/jobs

职位编号: 13789

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