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Media Relationship & Enquiries Management
Leverage existing media relationships and cultivate new contacts with business and fashion/Luxury media.
Under HQ’s guidelines, edit content for press releases, consolidate press assets with strong quality control.
Manage press release distribution and PR buzz amplification with a strategic planning.
Manage media inquiries and evaluate coverage opportunities in closed coordination with APAC and Global HQ.
Work with PR agency to identify, coordinate and facilitate media interviews with senior management for both content
control and logistics support.
Report to HQ on the PR coverage and improvement proposal.
Corporate Event Management
In closed coordination with agencies, run a number of corporate events throughout the year including communication
strategies as well as execution and reporting.
Work closely with Kering APAC as well as Kering HQ communication teams to execute the local strategy.
Monitor and ensure timely reporting of competitors’ events in China.
Potential Crisis Management
Always be alert and be sensitive on the potential crisis risk which may affect the company reputation in China.
In case of crisis outbreak, work closely with PR agency and global corporate PR team on management strategy and
action plan including risk evaluation, scenario analysis, statement preparation, media communication, timely reporting,
Who you are
At least 5 years of corporate communication experience preferably in FMCG/ luxury/ retail industry
The ideal candidate will be of strategic-thinking as well as hands-on capacities with excellent organizing ability
Good at coordinating interpersonal relationships and dealing with unexpected circumstance
Self-motivated and proactive in taking initiatives
Strong media network across fashion/Luxury and business media categories
The person must have strong linguistic capacities especially for Chinese and English written skills