- Responsible for the IMC plan for China region, lead the marketing team to gain the yearly target.
- Drive the success of marketing campaigns through multiple marketing channels includes social media, direct email, partners and media collaboration, considering customer needs, the competitive environment and generating insights.
- Design, implement and evaluate new marketing activities and physical events and build up new sales leads generation and business growth.
- Improve awareness and quickly content spread by social media.
- SEO implement to improve network visibility and popularity.
- Marketing information collection and analysis.