Location: Shanghai
Salary: 360000-600000CNY
Industry: Consumer goods
Function: Marketing

Company Overview

公司是一家专注于婴儿个护产品的公司,目前已经是 C轮融资的阶段。发展迅速,品牌精美,很受消费者欢迎

Job Description

Portfolio Strategic Planning
- Support MD to determine the brand/platform portfolio strategies and priorities for next 3 years
- Lead generating innovation concept pipeline based on market/consumer/company requirements;
2. Innovation development
- Lead cross functions for innovation project development and delivery
- Responsible for innovation P&L, DP for launch phasing
3. NPD launch support and post-tracking
- Make launch plan for the NPDs
- Responsible for launch toolkit / asset delivery & execution
- Responsible for post launch tracking
3. Rennovation
- Collaborate with CI team for yearly product performance research and identity optimization opportunity
- Renovation project development and delivery
4. Brand Communication
- Marketing campaign activation
- Brand campaign

- Min Bachelor degree
- At least 5 years marketing experience in consumer goods industry. EC business is a plus
- Successful experience in delivering business target, brand campaign
- Strong interest in building an aspirational brand
- Business acumen and good business analysis, consumer insight
- Communication/activation planning and execution, great attention to details
- Strong project management skills
- Good communication skills in both Mandarin and English

Job reference: 16958

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