Location: Shanghai
Salary: 600000-900000CNY
Industry: Others
Function: Marketing

Job Description

1、负责数字营销策略,不断提升公司品牌产品在数字渠道的影响力、偏好度;
2、负责新媒体传播策略的撰写,跟进项目的流程进度、成本控制;
3、数字微信、软文、微博等营销技巧,负责小红书、双微等社交媒体营销平台的日常运营和推广,有较强文字功底和创意能力;
4、能跨部门、跨平台整合资源,分析把握市场和品牌需求,根据需求不断调整新媒体平台内容建设;
5、建立并维护各媒体KOL及供应商的关系,保持与媒体有效沟通,持续拓展新渠道与合作形式;
6、利用专业运营数据分析工具分析粉丝社交媒体运营指标,分析媒介的投入产出,寻求更优的投放组合。

Job reference: 16915

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