1. Help company to achieve business target by product line
- Business monitoring and work with cross function for monthly business review
- Action plan to mitigate business gap if any
- Support EC/Channel/Growth team for business landing
2. Communication strategy
- Based on the brand growth target, to make the yearly communication strategy and caldender
- Innovative ways to maximize awareness and media efficiency
3. Campaign launch
- Lead cross function to launch the yearly brand campaign
- Responsbile for project timeline and execution
- Responsible for campaign KPI and post launch evaluation
3. Owned media & CRM support
- Support soical team & growth team for the communicaiton on owned media and CRM system

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