Location: Shanghai
Salary: salary negotiable
Industry: Consumer goods
Function: E-Commerce

Company Overview

具备独立研发能力和独立生产线,自有产品知名度高。

Job Description

1、负责直播运营业务(抖音平台等),根据公司战略需求制定直播目标及相应计划,监测直播运营的各项指标,及时复盘及调整直播规划工作,结合同行业数据分析优化运营策略;
2、管理平台直播的运营策略和内容,能够带领团队贯彻完成公司下达的战略目标和收入指标,提高直播间的流量、转化率、观看人数、用户增长等核心运营目标;
3、制定直播流量推广策略及提升直播各项数据包括主播留存、用户活跃、粘性等;
4、根据运营目标结合直播内容、排期、选品打造产品力及品牌力,制定符合公司发展的电商直播孵化战略,优化直播运营流程及用户转化路径,提升直播消费者体验及吸引力;
5、管理及优化代播机构并搭建主播团队,负责代播机构的拓展对接,培育并激励直播人才。

Job reference: 12911

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