Location Beijing
Salary 600000-1000000CNY
Industry Cosumer Goods
Job functions Internet
Job number 9630

Company overview

某头部社交电商平台

Job description

1、负责整体社群运营业务管理,搭建以社群运营为主要途径的转化机制,策划并执行引流、裂变、促活、转化等社群方案,为公司销售业绩目标负责;
2、负责种子社群用户增长,营销转化,对结果负责
3、熟悉消费升级市场社群营销玩法,具备创新意识;
4、熟悉平台与社群推广方式,对推广效果进行跟踪、评估、及时改善营销方案;
5、分析竞争对手的相关数据并结合市场趋势对产品、研发人员提出建设性意见。

Requirements

1、大学本科以上学历,5年以上社群电商运营经验,云集,达令家等平台经验者优先;
2、熟悉社群电商状况和运营规则,擅长社群用户增长策略与品类商品管理;
3、对数据敏感,有良好的数据分析能力,与裂变玩法创新思维;
4、熟悉社群营销推广渠道的特性,并能合理分配推广预算及使用;
5、懂得如何运营规模化的社群,既有经验完成社群从0到1,也能完成从1到100;

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