Location: Shanghai
Salary: 420000-630000CNY
Industry: Consumer goods
Function: Marketing

Job Description

岗位职责:
 现有 IP 评估调研(输出 IP 销售分析、评级、可开发品类方向)和潜力 IP 调研,进行主题企划(兼具主题性、创意、销售、落地性、成本毛利等多方综合视角企划)
 跟进产品审核修改,从 IP 形象、产品售卖角度提出监修意见,完成产品资料整合、新品宣发安排等
 针对 IP 特质和市场调研,延展新品玩法和主题迭代形式

岗位要求:
 能打造产品卖点及人群触点,具有准确的快速表现能力和强沟通能力,能够推动复杂合作项目的落地
 熟练 IP 系列主题企划及落地了解潮流⾏业敏锐度、熟知 IP 市场、衍⽣品⼤市场环境、商业洞察⼒
 了解品牌/产品营销、运营知识,良好审美,对于 IP、设计、产品有一定见解

Job reference: 22915

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