Location: Shanghai
Salary: 390000-585000CNY
Function: Marketing

Company Overview

国内上市TP公司,客户知名度高,户外运动品牌类目第一。

Job Description

1、利用数据,洞察消费者需求及市场趋势变化,制定长期/短期消费者运营计划及营销目标,并跟踪计划落地执行,达成目标;
2、制定差异化的消费者营销策略,利用已有的消费者营销渠道持续种草品牌心智,为品牌和店铺持续培养高价值优质人群;
3、基于业务需求,搭建业务分析框架,并从数据库/生意参谋/数据银行等内外部数据工具中提取数据支撑业务分析需求,给予数据反馈及建议

Job reference: 21395

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