Location: Shanghai
Salary: 360000-480000CNY
Industry: Consumer goods
Function: Marketing

Company Overview

20年历史了,公司氛围好,集研产销为一体,有自己的酒庄。

Job Description

葡萄酒庄园,在国内20来年历史。需要做品牌进阶,把品牌调性打造更好。渠道:电商30-40%,剩下是offline渠道。
Scope:
1. Mkting strategy制定,品牌调性和品牌故事的创造。
2. 从零到一搭建品牌和新品的落地。
3. 线下活动,PR活动和政府关系。
4. 团队管理。

Job reference: 21064

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