Location: Shanghai
Salary: salary negotiable
Industry: Consumer goods
Function: Marketing

Company Overview

精品咖啡赛道,福利好,工作氛围好。

Job Description

1、负责分析饮品行业、竞品产品发展趋势的调研工作,进行深入的行业挖掘,寻找机会点,输出调研报告供研发、品牌、市场等参考判断;
2、负责新老产品的生命周期管理、产品策略、产品卖点及差异化的提炼,以及包装、价格等方面的优化管理工作;
3、熟悉快消饮料行业全渠道销售运作模式,围绕不同的渠道,制定不同的产品策略;
4、具备快速打造爆款产品的能力,能快速熟悉某个领域,洞察行业趋势和本质;

Job reference: 19125

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