-Build annual traffic targets and channel traffic plan, and lead service vendor to deliver the result
-Manage performance marketing budget and ROI by working closely with Alimama and vendor
-Leverage latest data tools across platforms to continuously drive targeted marketing performance
-Collaborate with cross function to continuously grow the traffic in both quality and quantity
-Responsible for new consumer acquisition
-Assist in e-CRM implementation and drive consumers’ RFM
-Work closely with data vendors to conduct in-depth consumer analysis