Key Insights

2024 Job Market Recapitulation

Salary and Compensation Trends

By Industry Salary Guide and Hot Jobs

According to RGF's data statistics, although the recruitment market in 2024 has experienced ups and downs, the overall situation is still stable, and the recruitment demand of enterprises has shown a significant upward trend compared with the previous year. Among them, the hiring demand increased the strongest in the first quarter, with a quarterly increase of 9.8%. Despite a slowdown in the second quarter, it still maintained an average increase of 5.4% compared with 2023. The growth momentum of recruitment demand in the third quarter was slightly weak, but it recovered again in the fourth quarter, with quarterly growth rising from 2.7% to 3.3%. At the same time, the activity of talent job hunting showed significant fluctuations and fluctuations in 2024, and ushered in a strong rebound in the third quarter, up 66% from the overall increase in 2023, becoming the highest point in 2024. The proportion of talents entering the interview stage also increased significantly with the increase in job search intentions in the third quarter, with the growth rate soaring to 40%. The activity of the supply and demand ends of the talent market is steadily increasing in 2024, and it also indicates that the job hunting market will be full of more opportunities and vitality in 2025.

Based on the latest research data initiated by RGF in December 2024, the report deeply analyzes the impact of changes in salary and benefits on talent attitudes and career choices, providing companies and job seekers with valuable reference. Survey data shows that although the proportion of talent salary increase has increased significantly, salary satisfaction has declined significantly. 67% of respondents received a salary increase in 2024 (a sharp increase from 41% in 2023), but salary satisfaction dropped sharply from 63% to 22%, while dissatisfaction rose to 48%.

This trend is accompanied by a stronger willingness to change jobs – up to 57% of talents plan to seek new career opportunities in 2025, with 78% of job seekers expecting salary increases of more than 10%, and only 9% are willing to accept "salary shifts" . It is worth noting that the welfare preferences of talents are gradually shifting to balance. 65% of respondents prefer a "balanced salary and benefits" plan, with basic salary still the primary consideration (58%), followed by flexible office hours (18%) and bonuses (16%).

At the same time, talents' preference for reward methods also shows a trend of pragmatism. Data shows that "cash rewards" and "promotion opportunities" have become the most popular reward methods for talents, each accounting for 44% of the preference ratio. In contrast, "public commendation" is almost ignored. These findings and insights provide important inspiration for enterprises to optimize their compensation and welfare strategies. That is, when attracting and retaining talents, enterprises not only need to ensure the competitiveness of compensation, but also need to flexibly adjust their welfare plans, and pay more attention to the effectiveness of the reward mechanism. , to effectively meet the expectations and needs of talents.

RGF has always adhered to the professional commitment of "data-based, insight-based, value-based" and based on the data of more than 500,000 talents accumulated from January 2024 to January 2025, this report deeply reveals many of the mainland Chinese people. The salary development trends in core industries, which cover key areas such as high technology, new media and IT digitalization (TMT), industrial manufacturing, consumer goods and retail, medical health and life sciences, financial services, and enterprise functional management. The report analyses the salary increase index, salary range and popular positions in various industries in detail, providing companies and job seekers with accurate market insights and decision-making basis.