Well-known FMCG Group. With decades of development in China, its brands is now taking a solid position in the market.

1. Media strategy development, planning and execution
Based on marketing communication strategy to develop media strategy and budget allocation with KPI setting
2. End-to-end precision media planning, operating, and optimizing
Work closely with D&T/CSM teams to identify consumer decision journey from out-site to in-site, and strengthen media and sales performance
Out-site impression and traffic planning, execution tracking, KPI setting and optimizing
3. Brand campaign planning and execution
Based on campaign objectives to craft media strategy and lead planning, execution, review, etc.
Co-work with CSM/Finance/COE to fully support business delivery
Lead the assets development, adaption, and channel request communication
4. CDP consulting and brand property management
Co-work with D&T to develop CDP strategy. Leverage on brand property to initiate 1st party data analysis and communication