Compiles annual sales plan & cost budgets and agrees with the VP/Director. Communicates the plan to relevant
teams and ensures it is on target through regular reviews.
To apply broad technical and commercial knowledge within the discipline to give direction to the sales network, to
deliver the annual sales plan.
Regular communication with and influencing of relevant sales network and external contacts within the designated
market area/country, to manage the business in the assigned market area.
Responsible for maximising sales and gross margin of the business in line with objectives and strategic plan.
Integral part of the process which determines the strategy for the market areas for the next 1-3 years.
Manages the Sales team through carrying out appraisals, and identifying training needs. In some locations this
may include managing Customer Service employees.
Manages territory priorities and makes decisions on the appropriate routes to the market. Supports identification
of new trends and markets. Provides commercial guidance on product support and new product developments.
Expected to improve the efficiency of sales systems and procedures within own discipline.
Issues may relate to opportunities/problems related to the discipline of work and may have vague or limited
information. This may involve internal and external commercial, customer, production, and agent/distributor
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