Working collaboratively with the brand and commercial teams to define the roles and category opportunities of each direct to consumer (e.g. Tmall, JD and brandsite) and wholesale (incl. online and offline customers) channels for Speedo (hard goods) in APAC.
Ensure assortments balance both brand ambitions and channel needs for Speedo. Continue to feedback APAC market updates and product request to Global team, and follow up with any channel product request and build channel assortment accordingly.
Balance the impact and value of channel planning with our Design, Development and Vendor capabilities, understanding implications to the development process.
Determine Recommended Retail Prices (RRPs) in APAC based on deep understanding of consumer, competitor products and brand positioning.
Agree appropriate stock and replenishment programs with demand planning and operations teams for direct to consumer and wholesale channels.
Work with brand marketing teams to deliver annual category/product selling stories for key retail channels to ensure relevance and impact of product communications both in-store and online; provide support to customer sales/launch meetings.
Lead and work collaboratively with the Business Analyst and commercial teams to regularly review current product, pricing and promotion principles, gain and share category insights, and (timely) identify gaps and/or potential business opportunities.
Influence future Annual/Seasonal Global Range plan with in-market data analysis, particularly consumer and customer sell-through.
Work on the cross category related individual projects.