地区: 上海
薪资: 560000-840000CNY
行业: 消费品

公司概况

全球500强企业,TOP3 快消集团

职位描述

This position is responsible for building brand strategy and marketing activation plan, and executing it in China, with the ultimate objective to grow in both volume and equity.

Responsibility:
▪ Build 3 years plan and 1 year Guinness brand plan for China, with clear brand strategy and priorities defined.
▪ Lead Guinness brand toolkit development and execution, which includes but not limited to comms asset, experiential, media, social, ecommerce, trade activation.
▪ Drive alignment with key stakeholders on marketing plan.
▪ Lead region trade marketing to ensure integrated ATL and BTL activation with consistent look and feel.
▪ Partner with sales and provide marketing support to drive sales.
▪ Localize global assets for China market and implement best practice from global or other brands.

Qualification:
▪ Education: Bachelor’s degree or above, marketing/communication major or MBA as a plus.
▪ Experience: 5+ years and above in marketing (preferably brand marketing), preferably within FMCG industry or lifestyle brand
▪ Technical competencies
- Strategic thinking, with clear vision on brand strategy
- Good at analyzing consumer insights and commercial performance, and turning it into brand and business opportunity
- Good understanding of China media/digital/social environment, and being able to build strong connections plan with target audience
- Good at managing internal resource and external resource (agencies, platform, passion
points)
- Strong sense of ownership, with passion and dedication to strive for result
- Disciplined execution, clear process management
- Good communication, presentation and interpersonal skill
- Fast response, results oriented, self-driven
- Team work spiri

职位编号: 17743

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