• Responsible for Post Buy analysis working with media/digital social agency to measure performance against key metrics including ROI.
• Work with the Brand Managers to develop the media and brand PR calendar for a rolling 24 month period in line with strategy.
• Lead all related projects in China PU including responsible as China PU tag for global related projects.
• Responsible for the administrative management of content, media and promotional agencies. Ensures approvals are granted in a timely fashion and that all invoices are processed and accounted for accurately.
• Work with the Digital team to identify and test new channels and engagement activity for Media, Brand PR & Sponsorship activation
• Responsible for all Sponsorship activities in China. This includes managing China Specific Assets such as brand ambassador, sponsorships. It also involves coordinating the activation ensuring maximum utilization of all assets. Works closely with the Global Sponsorship Manager to leverage Global Sponsorship assets .
• Participation in Digital product Management

Experience
• Minimum 5-8 years of experience in Marketing / Media
• Experience in social activation, brand owned media and brand content management is a MUST
• Integrated brand management experience is a PLUS
• Capable of strategic thinking and thought leadership
• Evidence of effective networking and relationship building skills both internally and externally
• High degree of personal impact
• Strong interpersonal and communication skills