高级运动服品牌

The Role: Responsible for the overall operation and performance on Tmall, and accountable for delivery against agreed commercial and brand engagement metrics.

Lead e-commerce performance on T-mall. Deliver brand success from a commercial and operational perspective, working with the Senior E-Commerce Manager and internal cross-functional China teams as well as external agency to ensure brand success on China’s biggest e-platform covering visual merchandising, promotional communication and operations.

Roles & responsibilities
 Responsible for the overall operation and performance on Tmall, and accountable for delivery against agreed commercial and brand engagement metrics.
 Responsible of trading plans and promotional calendar for Tmall ecommerce channel – linked to campaign calendar and focusing on key events and trading periods.
 Accountable of delivery against sales budget and cost controls in line with P&L – specifically marketing spends (traffic & content/activation).
 Lead & accountable for Tmall brand flagship stores management including TP/vendor management, campaign management, traffic management, platform site design/feature/innovation management.
 Actively lead TP to continuously improve CS (training, branded CS process and language, adequate feedback/solution to product enquiries or issues, etc.)
 Responsible for managing the Media agencies to drive platform content performance leading to traffic, engagement, conversion & retention opportunities (wit focus on maximising ROI).
 Lead and work closely with eCommerce Content Supervisor to deliver high quality in-platform content to drive traffic and conversion.
 Fully engaged/lead new seasonal products launch on Tmall; and accountable for continuous optimisation of our offer and calendar to deliver key growth targets through insight driven category and merchandising plan.
 Ensure that the stores are the optimal representation of the brand and deliver against Pentland brands online brand standards, including user experience, digital marketing, store/product merchandising.
 Working cross functionally across the business to make sure that the sites are optimized from a range/product, campaign and brand perspective.
 Build great relationship with Tmall, TP and other agencies

The must haves:
Experience / technical & interpersonal skillset
 Strong commercial mind-set and experience operating brands on T-mall or TP operations desired. The candidate needs to be able to demonstrate success through the effective operating and merchandising of the store, but also in-platform media buy, content seeding, customer service and demand plan. Analytical skills will play a pivotal role for insight and business know-how for team and the continuous optimization of Tmall store.
 Experience in operating and delivering a T-mall store(s) is highly desired (can be from brand or TP)
 Mandarin language, English a plus
 5+ Years of hands-on experience and knowledge of China ecommerce & marketplaces
 Essential knowledge of T-mall analytical tools, i.e. QBT, 生意参谋, Databank, etc.
 Essential knowledge of T-mall media and content buy
 Can demonstrate good use of reports/analysis to plan actions and improvements
 Proficiency with the Microsoft Office suite, with advanced Excel and PowerPoint skills.
 Good communication and excellent team player in an environment where excellent cross-functional working is expected
 Time management, organization and prioritization of tasks
 Motivated self-starter with ability to meet deadlines
 Understands internet technologies and can use a wide range of software systems
 FMCG, apparel or sports industry experience & knowledge
 All-round understanding of basic HTML, web, ftp, email, and similar technologies
 Wider digital knowledge – other channels