地区: 上海
薪资: 325000-455000CNY
行业: 消费品
职能: 市场

职位描述

Main Objective:

* Initiate efficiency CRM plan base on CRM strategy to support brand’s business
* Lead CRM related projects through close cooperation with related functions
* Provide support to business with adequate data analysis and proper CRM programs

Main Responsibilitys:
1. Define and get alignment on EC CRM strategy including ecosystem establishment
2. Develop EC CRM plan based on marketing calendar, the analysis of current business,consumer and behavior, customized for new user recruitment, loyal user retention, less active user awakening and lapsed user re-inviting
3. Lead the implementation of CRM programs through close cooperation with related functions
4. Monthly CRM report and business analysis
5. Daily follow-ups on GBS loyalty program, customer relationships and internal CRM system

Profiles we are looking for:
* Bachelor's degree required.
* Minimum 2-3 years CRM experience
* Experience working in cosmetics or consumer goods industry a plus
* Excellent written and verbal communication skills.
* Open minded and pro-active attitude, a good team player in the brand.
* Strong data analytics skills
* Good time management with priority setting
* Integrity and trust

If you want to get more job opportunities, please reach out (如果你想了解更多的职位机会,请点击): https://www.rgf-professional.com.cn/zh/jobs

职位编号: 13515

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