1.Execute innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers
2.Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
3.Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams
4.Monitor and improve processes to better link marketing and commercial activities
5.Manage budget and ROI for his/her specific Trade Marketing activities