Company overview
Our client is a global top leading Industrial company.
Job description
Responsibilities
• Focus on customer digital experience, improve the conversions for all the digital channels including SEO, PPC, display, 3rd party traffic and other social channels
• Manage all digital channels for demand generations served for Marketing campaigns, including segment / application campaign, NPI launch, sales program and E-commerce
• Lead customer journey experience for both PC and mobile, support mobile campaigns on dedicate landing page design and optimizations.
• Play as a gate-keeper for China website, monitoring the website and top pages performance, trouble shooting for issues (load speed, dead links etc.)
• Work closely with regional marketing team on providing insights for customer experience across website and all digital channels
• Work closely with central team on driving digital demand for China, and lead to build a process of executing digital campaigns for China, build in China for China competency and capability
• Best practice share across regions
Required Experience
• A Bachelor's degree in computer science, marketing, graphic design, human/computer interaction or a related field
• A varied background that includes a minimum of 3 years of digital marketing/UX design experience in both desktop and mobile, preferably some in a B2B industry
• Demonstrated experience developing SEO improvement strategies and executing successful paid search campaigns on Baidu and other local platforms.
• Experience implementing large scale initiatives involving CMS, database integration, or personalization of web/digital marketing content.
• Strong knowledge on Website analysis including tools like GA, Baidu Tong