公司概况
某知名奢侈品集团旗下品牌
职位描述
1. Consumer Insight Analysis:
o Collect and analyze customer data from various sources, including but not limited to CRM systems,
website analytics, social media interactions, and customer feedback surveys.
o Utilize advanced analytical tools and techniques to derive actionable insights into consumer behavior,
preferences, and trends.
o Develop comprehensive customer profiles and segmentations based on demographic, psychographic, and
transactional data.
o Monitor and evaluate customer satisfaction levels and identify key drivers of customer loyalty and churn.
o Collaborate with cross-functional teams to translate consumer insights into strategic recommendations for
product development, marketing campaigns, and customer service improvements.
2. Business Opportunity Identification:
o Analyze CRM data to identify patterns, trends, and anomalies that indicate potential business opportunities
or risks.
o Conduct market research and competitive analysis to understand industry dynamics and uncover
untapped market segments.
o Assess the effectiveness of current CRM strategies and campaigns, and propose enhancements to
optimize performance and maximize ROI.
o Use predictive analytics to forecast future sales, customer demand, and market trends, enabling proactive
decision-making.
o Develop and present data-driven reports and presentations to senior management, highlighting key
findings, business opportunities, and actionable recommendations.
o Continuously monitor and evaluate the impact of implemented strategies, adjusting approaches as
necessary to ensure ongoing success and growth.
3. Continuous Improvement and Collaboration:
o Stay abreast of the latest trends and advancements in CRM analytics, data science, and customer experience management.
o Collaborate with IT and data engineering teams to ensure data integrity, accuracy, and timeliness of CRM
data sources.
o Provide guidance and training to other team members on data analysis techniques and tools.
o Foster a culture of data-driven decision-making within the organization by promoting the use of CRM
insights across departments.