Top Gaming company

• Work closely with the established local publishing partner to guide, support, review and provide constructive feedback on key local marketing milestone plans, creative and assets, community engagement etc. to ensure a successful game launch and operation
• Ensure the consistency of the company and the game’s global brand through following the campaign executions that range from user acquisitions to key art for live events to social media executions etc.
• Collaborate with multidisciplinary teams of internal and external to ensure the smooth communication and meet various milestone campaign deadlines
• Use the knowledge of in-house and external experts as well as local resource networks to develop high quality brand awareness of the company
• Independently plan and execute marketing events with the goal of building and enhancing company’s brand and fan base
• Keep track of market trends by integrating resources from various communication channels, understanding user characteristics on different platforms, and formulating strategies for user engagement and company brand growth
• Possess rich local market insights and thinking, Understand and monitor key competitors initiatives in user acquisition, community engagement and marketing campaigns. Conduct market and user research to share with key internal stakeholders and help developeffective local marketing strategies