全球500强企业，TOP3 快消集团

Lead brand campaign, sharply monitor planning and execution.
• Brief agencies to ensure the best deliveries in campaign planning, assets creation, in-market execution, and campaign review.
• Launch plans: Successfully introduce campaigns by co-building the plans with leading
agency, internal team, trade marketing team and the rest parties
• Take full responsibility of project management to ensure on time delivery
2. Understand market and consumers dynamics, and drive brand health with solid planning and
continuous improvement:
• Hone actionable insights from marketing data with strong empathy towards target
consumers.
• Perfect understanding of FMCG tracking KPI’s (Distribution/ Rotation/ promotion
efficiency/ Share Of Market and consumers Brand tracking KPI’s (Penetration, Loyalty,
Frequency, qty per purchase …)
3. Understand business, and support commercial growth by closely collaborating with sales
functions
4. Support line manager on brand strategy, 1 year plan and 3 year plan
5. Regular budget planning. control and reporting