Develop & Execute Regional Channel Led Strategy
• Deploy relevant China / Global insights to support regional initiatives; own & champion local insights development for channel plans & selling solutions (e.g. Customer solutions or Product VPs).
• Implement local Channel Led Strategy through execution with excellence in three main channels(Bakery, Beverage, Italian Kitchen). This is done through: a) Insights collection, identification & analytics. b) Channel management Techniques, Products & Solutions. c) Customer/Distributor cooperative demo/roadshow/townhall, etc.
• Implementation of marketing plan to improve regional sales efficiency and results, incorporating national and local campaigns, reviewing priorities quarterly for implementation.
• Support management regional MKT budget (A&P) and vendor payment operation
• New product application solutions innovation and packaged/tailormade solution to KA customers. Through data collection/analysis develop credible insights & tangible value propositions
• Partner with regional manager to build and maintain relationships with key influencers, decision makers and approvers in the customer’s organization – including business owners, senior executives, marketing, operations and R&D. Ensuring Fonterra is sort out as a leader in meaningful innovation and genuine business efficiency improvement
• Provide Sales with channel insights/solution for Win & Retain/Grow accounts and manage distributor & wholesales cross Functional Support.
• Provide strong cross functional support to Sales, Chef, Branding, Sales Operation, Demand Planning, finance, & human resource functional teams

Qualification and experience
• Bachelor degree or above, in Marketing and Food Science or related discipline.
• Minimum 1- 2 years in a marketing role
• Strong business acumen, ‘entrepreneur’ mind-set
• Creative thinking capability – The ability to identify opportunities & develop value propositions
• Strong influencing & interpersonal skills. Proven at interacting positively with senior leaders or owners of businesses.
• Functional team skills, able to work effectively in fast moving cross functional teams as a good team player.
• Adaptability – able to cope with change and manage multitasking.
• Organisation and prioritization skills – able to plan and self-organize.
• Interests in and knowledge of the target group.
• Fluent English and Mandarin