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Consumer Insight
• Actively explore new opportunities through trend observation, competitive move and data-analytics with foresight mind-set
• Identify insights with understanding for consumer behavior and dynamics through fact-based data support (U&A, tracking, digital and mkt data) and set future brand growth direction
• Identify business issue and manage research projects

Portfolio management
• Manage an assigned portfolio and its expansion, formulate portfolio strategy and priorities to meet company growth ambition
• Drive Go-to-market new launch strategy
• Work closely with Brand Design team to drive strategic innovations and be the champion for the launch in local market
• Co-work with cross-functional teams (Sales/TM/ supply chain etc) to push through new launch and execution plan effectively
• Control and optimize brand investment to achieve business and marketing objectives including P&L and market share

Brand Communication
• Develop overall category & brand strategy to strengthen brand equity and market position
• Drive total communication and content strategy, and work with advertising and media agencies to deliver plans to achieve marketing goals
• Lead consumer-centric activations for campaigns/new launches leveraging consumer and brand insights
• Set KPI and tracking model to evaluate performance, proactively provide recommendation to improve performance

Vitasoy Marketing Policies, Compliance and Integrity
• Believe in the company’s core value. Demonstrate integrity and setting
exceptional standards.


Requirement：
• At least 10 years’ marketing experience in FMCG with at least 4 yrs of experience for MM/ 7 yrs for SBM/BM))
• Experience in leading multi-functional projects
• Experience with proven track record in driving digital & social campaigns, plus good
understanding on digital & social marketing landscape
• Fluent English both in written and oral;
• Fluent at MS office software (PPT, Excel, Word)