起源于美国的鞋履品牌，运动，潮流和时尚。

To build brand through maximizing brand and product exposure and positive free publicity by recommending, planning and executing public relations initiatives and brand events that celebrate our CAYA (Come As You Are) culture and fuel our business success.

Key Process Accountabilities:
PR Planning
Develop and mange public relations plan and ensure that they stay aligned to the business’s overall objectives.
Build comprehensive & high-efficient seeding plan, for both influencer free posts and media free pitch
Landing global PR campaign, e.g., brand purpose, with concrete local insight
Create insightful and high impactful local PR campaigns, donation, charity, sustainability, etc.
Promote the business in media briefing, conferences, interviews, press release and articles.
Supporting and the role for the marketing team by playing an active role in content creation, celebrity and influencer management which increases the business/products outreach to consumers.
PR Management
Build and manage relationship with celebrities (brand spokes and others) and KOLs
Build and manage relationship with key media titles, including fashion media, street fashion media, marketing media, official media, etc.;
Supervise the PR agency to plan and execute PR activities to maximize their quality service provision as well as monthly, quarterly and annua report.
Manage sourcing of all (locally produced) PR & Event material at the lowest price while still maintaining good quality and standards
Financial
Follow the PR budget as set according to the marketing plan.
Negotiate and develop relevant project quotations with PR agency/vendors and media.
Assist in suggesting future PR budget.

Deliverables and Indicators (KPIs)：
On time launch of assigned campaigns/projects
Quality of related campaign PR plans & execution
Integration of PR activities with other disciplines
Improved Brand Strength and awareness

Job Requirements:
Education: Bachelor degree or above
Experience: Minimum 6 years relevant experience