1、Daily tracking performance for different platforms, make paid media more effective, improve paid media KPI(CPC ROI etc).
2、Responsible for content creation cross all channels, especially Tmall and Douyin, including articles, short videos, KOL live streaming
3、Own EC marketing budget and have capacity of make plan and deliver actual number.
4、Account checking with TP and AP team in every month. Manual work for payment workflow.
5、Responsible for Tmall home page and KV vision .Closely work with TP to follow the global guideline and deliver the result.
6、GWP reservation and usage.
7、Closely work with brand marketing team to launch mega campaign in E-commerce platform.
8、Deep dive in AIPL, FAST, GROW and explore new opportunities on products, consumer.
9、Data Bank / Strategy Centre: Closely work with agency/ E-commerce operation/brand marketing team to utilize Ali data tool to improve targeting/retargeting communication. Analysis campaign result, KPIs, learnings for future optimization.

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